【摘要】 出版融合是媒介融合的衍生，是媒体融合在出版领域的具体部署。从制造业逻辑到服务业逻辑，进入数智时代，出版融合发展在媒介认知上从媒介化转向去媒介化，在目标上由追求量的扩张转向追求质的精细，在技术态度上由技术崇拜转向技术审视。本文交叉使用两种解构思路，将数智时代出版融合发展拆解为内容融合、形式融合、渠道融合和体制融合，将出版融合发展的行动者网络抽象为作为推动者的政府、作为践行者的出版单位和作为动力源的受众，最终构建起包括1大目标、4大准则和15项操作指标的数智时代出版融合发展评价指标体系。更多还原

【Abstract】 Publishing integration development is a derivative of media convergence and a specific deployment of media convergence in the publishing field. From the logic of the manufacturing industry to the logic of the service industry, entering the era of digital intelligence, publishing integration development has shifted from media oriented to de media oriented in media cognition, from pursuing quantity expansion to pursuing quality refinement in goals, and from technology worship to technology examination in technology attitude.This article uses two deconstructive approaches to break down the Publishing integration development in the digital age into content integration, form integration, channel integration, and system integration. The actor network of publishing integration development is abstracted as the government as the promoter, the publisher as the practitioner, and the audience as the power source. Finally, an evaluation index system of publishing integration development in the digital age is constructed, including 1 major goal, 4 major criteria, and 15 operational indicators.更多还原