【摘要】 目的 中华优秀传统文化需要将艺术价值与时代价值统一起来。针对羌绣文创产品，当前人们大多关注其艺术价值、数字化设计与市场开发方面，忽视了羌绣文创产品的审美教育价值（以下简称美育价值），因此要将产品设计和美育价值建构融合在一起研究。首先，为羌绣文创产品提炼美育价值内容；其次，以数字技术助推羌绣文创产品美育元素的跨界设计；然后，挖掘并满足羌绣文创产品潜在消费群体的美育元素；最后，要对羌绣中的文化内容进行转译以适合文创产品的数据化应用。此外，为广泛推进其美育价值，需要建设羌绣美育文创产品数据库。方法 通过文献研究法与图像分析整理出羌绣美育价值符号，使用田野调查法及人物访谈方式了解羌绣文创产品类型及羌绣美育价值的数字化设计情况，以及数据库的建立情况。结论 在数字化背景下，羌绣文创产品设计需要在空间设计、交互体验和文化转译上将羌绣文创产品的美育价值融入其中，从而为促进中华民族共同体意识的建设贡献力量。更多还原

【Abstract】 Excellent traditional Chinese culture requires the unity of artistic value and contemporary value. Currently,people mostly focus on the artistic value, digital design, and market development of Qiang embroidery cultural and creative products, ignoring their aesthetic education value(hereinafter referred to as "aesthetic education value"). Therefore,the work aims to integrate the product design and aesthetic value for study. The first is to extract the aesthetic value content of Qiang embroidery cultural and creative products. The second is to use the digital technology to promote the cross-border design of aesthetic education elements in Qiang embroidery cultural and creative products. The third is to explore aesthetic education elements that meet the potential consumer groups of Qiang embroidery cultural and creative products. The fourth is to translate the cultural content of Qiang embroidery to suit the data-driven application of cultural and creative products. The fifth is to widely promote its aesthetic education value by building a database of Qiang embroidery aesthetic education cultural and creative products. Through literature research and image analysis, the symbols of Qiang embroidery aesthetic education value were sorted out. Field investigation and character interviews were used to introduce the types of Qiang embroidery cultural and creative products, the digital design of Qiang embroidery aesthetic education value, and the establishment of a database. In the context of digitalization, the design of Qiang embroidery cultural and creative products needs to integrate the aesthetic value of Qiang embroidery cultural and creative products into spatial design, interactive experience, and cultural translation, in order to contribute to the construction of the sense of community of the Chinese nation.更多还原