【摘要】 以2011—2019年中国1 397家A股上市公司为研究样本，以消费者青睐和政府补助作为中介因素研究社会责任履行对企业绩效的作用。结论如下：社会责任履行能正向促进企业绩效，但这种履行存在阈值，超过阈值之后继续履行社会责任会导致绩效下降，即社会责任履行和企业绩效之间的关系是“倒U”型的；企业履行社会责任有助于获得消费者青睐和政府补助，进而提升企业绩效。东部地区社会责任履行阈值大于中部地区和西部地区，社会责任履行与企业绩效之间呈现“倒U”型关系；国有企业和民营企业履行社会责任的阈值分别为0.467 7、0.453 5。企业应结合自身实际履行社会责任，这有助于提升企业的市场竞争力。更多还原

【Abstract】 Taking 1 397 A-share listed companies in China from 2011 to 2019 as a research sample, this paper takes consumers’ preference and government subsidies as the intermediary variables to study the impact of corporate social responsibility(CSR) on corporate performance.The conclusions are as follows: CSR can positively promote corporate performance, but there is a threshold for this fulfillment, and continuing to fulfill CSR after exceeding the threshold will lead to a decline in performance, that is, the relationship between CSR and corporate performance is “inverted U”; CSR can help to obtain consumers’ preference and government subsidies, thereby improving corporate performance. The threshold in the eastern region is larger than that in the central and western regions, and there is an “inverted U” relationship between CSR and corporate performance; The thresholds for stateowned enterprises and private enterprises to fulfill their CSR are 0.467 7 and 0.453 5.Therefore, enterprises should realistically fulfill their CSR, which will help to better enhance the competitiveness of enterprises.更多还原