【摘要】 应用自我假设理论解析图书馆社会形象定位是一种新的观察视角。在给出“形象”“社会形象”“图书馆社会形象”“定位”“图书馆社会形象定位”等概念的基础上，分析了图书馆社会形象定位自我假设的价值、特点，指出图书馆社会形象定位自我假设与读者、公众之间是一种“双向互动”的影响关系。最后对深圳图书馆和杭州图书馆的社会形象定位自我假设进行了案例分析。更多还原

【Abstract】 Applying the self hypothesis theory to analyzing the social image positioning of libraries is a new observation perspective, which is different from the original self explanation. Based on the concepts of “image”, “social image”, “library social image”, “positioning” and “library social image positioning”, this paper analyzes the value and characteristics of the self hypothesis of library social image positioning, and points out that the self hypothesis of library social image positioning is a “bilateral interaction”relationship between readers and the public. Finally, the self hypothesis of social image positioning of Shenzhen Library and Hangzhou Library is analyzed.更多还原