【摘要】 为了提高课程教学效果，利用丰富的网络资源和强大的ibodao学习平台，提出智慧教育背景下创新BOPPPS教学模式的设想，将信息化融到知识导入、教学目标、知识前测、参与活动、诊断后测、总结提高等环节中，并以《数据化营销》为例进行课堂教学实践探索。经实践，学生参与度大幅提高，学习成绩明显上升，实际教学效果良好，具有一定推广价值。更多还原

【Abstract】 To improve the teaching effectiveness of the course, utilizing rich network resources and a powerful ibodao learning platform, an innovative BOPPPS teaching model is proposed in the context of smart education. The idea is to integrate information technology into knowledge introduction, teaching objectives, knowledge pre-testing, participation in activities, diagnostic post-testing,summary and improvement, and to explore classroom teaching practice using "Data Marketing" as an example. Through practice,students’ participation has been greatly improved, their academic performance has been significantly increased, and the actual teaching effect is good, which has certain promotion value.更多还原