【摘要】 生鲜农产品具有易损性、季节性、周期性和地区性，供应难度大，物流损耗严重，导致我国生鲜电商农产品品质差、成本高、效率低，影响了生鲜电商的可持续发展。针对我国生鲜电商发展现状和供应链的结构特点，本文对生鲜农产品在采购、仓储、物流配送、销售与售后服务等环节存在的问题进行了分析，提出了生鲜电商供应链管理的优化策略，对减少流通损耗、提高流通效率、促进农民增收、实现乡村振兴具有重要意义。更多还原

【Abstract】 Fresh agricultural products have vulnerability, seasonality, cyclical and regional characteristics, so the supply is difficult, the logistics loss is serious, resulting in poor product quality, high cost, low efficiency, affecting the sustainable development of fresh e-commerce. Aiming at the development status of fresh e-commerce and characteristics of supply chain structure in our country, the problemes of fresh agricultural products in procurement,warehousing, logistics distribution, sales and after-sales service were analyzed, and optimization strategy of fresh e-commerce supply chain was proposed, which was of great significance to reduce circulation loss, improve circulation efficiency, promote farmers’ income and realize rural revitalization.更多还原