【摘要】 采用Kano问卷调查方法，分析不同使用目的用户对中医医院微信公众号各功能点关注度的优先级排序，提出建议，包括明确自身定位、针对性功能开发等，从而构建特色微信公众号服务平台，促进中医医院品牌建设和微信公众号长期发展。更多还原

【Abstract】 The Kano questionnaire is used to investigate the priorities of users with different purposes of use on the function points of WeChat official account of traditional Chinese medicine(TCM)hospital, and suggestions are put forward, including clear self-positioning, targeted functional development, etc., so as to build a characteristic WeChat official account service platform and promote the brand construction of TCM hospital and the long-term development of WeChat official account.更多还原