【摘要】 满意度的高低是游客对景区形象感知的主要体现方式，借助非介入式的网络文本能动态真实地反映使用者的旅游感受，促进景区可持续发展。以南京中山陵景区为例，首先借助八爪鱼采集器抓取了中山陵景区游憩者产生的网络UGC文本数据，然后基于高频词和网络语义来划定影响因子范围，再利用扎根理论进行景观感知要素编码，构建景区满意度评价模型，最后采用模糊综合评价法计算景区各因子满意度得分情况。结果表明：中山陵景区感知满意度总体为“满意”级别，但游憩者对于景区各要素的感知满意程度存在较大差异，其中“人文景源”得分最高，但“交通可达性”和“服务设施”得分较低，需优先对其进行改进。研究旨在从游憩者的角度探讨中山陵景区的满意情况，以此作为改善其现有环境、完善服务设施、营造纪念氛围的依据，为景区后续优化提供理论参考。更多还原

【Abstract】 The level of satisfaction is the main manifestation of tourists’ perception of the image of the scenic spot. With the help of non-invasive online texts, users’ tourism feelings can be dynamically and truly reflected, promoting the sustainable development of scenic spots. This paper takes the representative city memorial site, the core scenic spot of the Sun Yat-sen Mausoleum in Nanjing, as an example. First, it captures the online UGC text data generated by tourists in scenic spots with the help of octopus collectors. Then, it delimits the range of impact factors based on high-frequency words and network semantics. Then, it uses the Grounded theory to code the landscape perception elements and constructs the satisfaction evaluation model of urban commemorative places. Finally, it uses the fuzzy comprehensive evaluation method to calculate the satisfaction scores of various factors in memorial places. The results show that the overall perceived satisfaction of The Sun Yat-sen Mausoleum scenic spot is “satisfaction”, but there is a large difference in the perceived satisfaction of tourists with the various elements of the scenic area. Among them, “cultural landscape” has the highest score, but “traffic reachability” and “service facilities” have low scores, so it needs to be improved first. The aim is to explore the core scenic spot of the Sun Yat-sen Mausoleum from the perspective of tourists as a basis for improving its existing environment, improving service facilities, and creating a commemorative atmosphere, providing a theoretical reference for the subsequent optimization of the scenic area.更多还原