【摘要】 海外仓作为跨境电商企业独有的供应链运作模式，如何运作是跨境电商面临的重要问题。本文构建了由一个线上、线下分销的海外仓和一个拥有市场需求信息的跨境电商平台组成的供应链博弈模型，基于交付时间和信息共享策略研究海外仓运营模式的选择。研究结果表明：渠道竞争强度越小，交付时间敏感度越低，平台信息共享的意愿越强；信息共享策略会影响海外仓的交付时间和分销数量决策，但不会影响海外仓的运营模式选择。海外仓运营模式的选择受平台佣金率和渠道竞争强度的影响较明显，当佣金率和渠道竞争强度较小时，海外仓选择市场模式运作，当佣金率和渠道竞争强度较大时，则选择转售模式。更多还原

【Abstract】 As a unique supply chain operation model for cross-border e-commerce enterprises, how to operate an overseas warehouse is an important issue facing cross-border e-commerce. This paper constructs a supply chain game model consisting of an overseas warehouse with online and offline distribution and a cross-border e-commerce platform with market demand information, and studies the choice of overseas warehouse operation mode based on delivery time and information sharing strategy. The research results show that: the lower the intensity of channel competition and the lower the delivery time sensitivity, the stronger the willingness of platform information sharing; information sharing strategy will affect the delivery time and distribution quantity decision of overseas warehouse, but will not affect the choice of overseas warehouse operation mode. The choice of overseas warehouse operation mode is more obviously influenced by the commission rate of platform and the intensity of channel competition. When the commission rate and the intensity of channel competition are small, the overseas warehouse chooses marketplace mode operation. When the commission rate and the intensity of channel competition are large, the reselling mode is chosen.更多还原