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传统文化视域下文学的电影化传播策略研究

Research on the Communication Strategies of Films Adapted from Literary Works from the Perspective of Traditional Culture

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【作者】 魏李梅李萌羽

【Author】 WEI Limei;LI Mengyu;School of Communication, Qufu Normal University;School of Literature, Journalism and Communication, Ocean University of China;

【机构】 曲阜师范大学传媒学院中国海洋大学文学与新闻传播学院

【摘要】 传播传统文化是我国电影创作的重要使命之一。相较于文字介质,电影媒介在受众的广度和传播速度方面更具优势。目前国产电影优秀原创剧本匮乏,无法满足电影生产的需求,而浩瀚的文学作品历来是传播传统文化的重要媒介。在当前媒介融合的趋势下,把优秀的文学作品搬上大银幕进行二次传播无疑是传播传统文化的一举两得之选。为更好地传播优秀传统文化,文学改编电影应注重价值引领,在电影母本选择上坚守内蕴为王;尊重大众文化需求,在电影改编中坚持故事为本;遵守电影规律,电影叙述中灵活运用电影类型;倚重新媒体,在电影宣发上拓宽信息渠道。

【Abstract】 Disseminating traditional culture is one of the important missions of Chinese film creation. Compared with the written medium, the film medium has more advantages in the breadth of the audience and the speed of transmission. At present, the excellent original scripts of domestic films are lacking and unable to meet the needs of film production, and a great number of literary works have always been an important medium for disseminating traditional culture. Under the current trend of media integration, the choice of putting excellent literary works on the film screen for secondary dissemination is undoubtedly a win-win strategy for disseminating traditional culture. In order to better disseminate excellent traditional culture, while adapting the films from literary works, we should pay attention to the value guidance and take the content as the basis in the selection of film scripts, respect the demands of mass culture and stick to the story as the basis, abide by the film rules and use film types flexibly in film narration, and rely on new media and broaden information channels in film promotion and distribution.

【基金】 国家社会科学基金一般项目“新时期以来文学的电影化传播研究”(17BZW164)
  • 【文献出处】 鲁东大学学报(哲学社会科学版) ,Ludong University Journal(Philosophy and Social Sciences Edition) , 编辑部邮箱 ,2023年03期
  • 【分类号】J905;I207.42
  • 【下载频次】33
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