【摘要】 我国已经进入老龄化社会，城乡养老人口众多，老年人对精神文化活动的需求愈发强烈，传统村落旅居养老成为一种选择，饱含了老年人“落叶归根”“宁静致远”“东篱采菊”“乡愁”等多种乡村文化产品和文化场景需求。然而，传统村落旅居养老面临一系列问题，应当创新思路和模式，注重文化场景建设，聚焦场景文化引导文化消费，促进传统旅居养老文化朝着产业化方向发展。在场景理论主张的思想、模式、要素和价值观的介入下，针对现实问题，提出有效建设模式和对策。更多还原

【Abstract】 China has entered an aging society, with a large number of elderly people in both urban and rural areas, and the elderly’s demand for spiritual and cultural activities is increasingly strong.Living in traditional villages for elderly care has become an option, which is full of the elderly’s demand for various rural cultural products and cultural scenes, such as“returning to the roots”,“tranquility and distance”,“picking chrysanthemum in Dongli”,“homesickness”and so on.However, the elderly care in traditional villages is facing a series of problems.We should innovate ideas and models, pay attention to the construction of cultural scenes, focus on the scene culture to guide cultural consumption, and promote the development of traditional elderly care culture in the direction of industrialization.With the support of the ideas, models, elements and values advocated by the scene theory, effective construction models and countermeasures are put forward for practical problems.更多还原