【摘要】 针对传统生鲜产品销售模式存在管理效率低、交易烦琐、数据统计难度高等缺点,设计和开发了生鲜产品线上销售系统。该系统不仅具有当前线上销售系统的生鲜产品买卖、信息管理等基本功能,而且可以针对生鲜产品的新鲜程度和市场需求,提供灵活的销售策略。系统采用协同过滤推荐算法,推荐会员有较强购买意愿的商品,改善消费者的购物体验度,同时将系统中的相关信息以图形图像的方式进行显示,使数据显示更加直观。该线上销售系统将更多的智能化技术应用到实际中,使销售管理更科学和方便,销售服务更贴心,对增加产品销售量具有重要的意义。更多还原

【Abstract】 Aiming at the shortcomings of the sales of traditional fresh products, such as low management efficiency,cumbersome transactions, and high difficulty in data statistics, this paper designed and developed an online sales system for fresh products. The system not only has the basic functions that buying, selling fresh products and information management in the current online sales system, but also can provide flexible sales strategies based on the freshness and market demand of fresh products, that can provide decision-making reference for the sales of fresh products; In the system, Collaborative filtering recommendation algorithm is used to recommend the products that members have strong willingness to buy, that can improve the shopping experience of consumers; The system display the relevant information in the form of graphics and images, that can make the data display more intuitive. Compared with the traditional online sales system, this online sales system applies more intelligent technologies to practice, that can make sales management more scientific and convenient, and sales service more intimate, which is of great significance for improving product sales.更多还原