【摘要】 目的 编制网络购物负性偏向问卷，检验其信效度并应用于行为校标的分析。方法 在2021年7月～9月期间，采用访谈法对31名青年进行调查，以确定网络购物负性偏向的内涵、维度与问卷的初始条目；采用问卷法对736名青年进行调查，以确定问卷的最终条目并检验其信效度。结果 网络购物负性偏向问卷共15个条目，包含品牌宣传、他人评价、自身状态、价格因素四个维度。问卷总体及各维度的内部一致性信度良好；以负性认知加工偏向为态度校标的效度分析表明问卷的校标效度良好；问卷对行为校标的预测方向符合预期。结论 网络购物负性偏向包含品牌宣传、他人评价、自身状态、价格因素四个维度，问卷具有良好的信效度，可用于一般群体网络购物负性偏向的测评。更多还原

【Abstract】 Objective To develop a questionnaire for negativity bias in online shopping, examine its reliability and validity and apply it to the analysis of behavioral criterion. Methods 31 youths were surveyed between July and September in 2021 using the interview method to determine the connotation and dimensions of negativity bias in online shopping and the initial entries of the questionnaire. 736 youths were surveyed later to determine the final scale and test its reliability and validity. Results There were 15 items in the questionnaire for negativity bias in online shopping,including four dimensions: brand promotion, evaluation by others, self-status, and price. The internal consistency reliabilities of the whole questionnaire and all sub-scales were good; the validity analysis with negative cognitive processing bias as an attitude criterion indicated good criterion validity; the prediction of the behavioral criterion was as expected. Conclusion Negativity bias in online shopping has four dimensions including brand promotion,evaluation by others, self-status, and price factor. The questionnaire has good reliability and validity, and can be used to measure the negativity bias in online shopping in general sample.更多还原