【摘要】 网络媒介为女性主体性发展提供了新的领域与契机。由于新媒体与受众的促动，女主播形象经受着他者的建构。与此同时，基于身份认同与主体性表达，女性主播也进行着自身形象的自我建构。而在娱乐化时代多元流动的网络空间场域中，图像资本和视觉消费的共谋在直播场域中不断制造和生产出一种亚文化，促使女性形象的建构从“主体虚构”向“符号异化”的转变，使得女性身体在规训中不断被物化和符号化。以直播为主要形式的主播形象的建构与异化的背后，传达的是人类社会与文化的变迁、现实空间和网络场域的变异，亟待学界深入反思和探讨。更多还原

【Abstract】 The empowerment of network media has brought new fields and opportunities for the development of female subjectivity. Due to the promotion of new media and audience, the image of female anchor undergoes the construction of others. Meanwhile, based on identity and subjective expression, female anchors also carry out self-construction of their own image. In the multi-flowing cyberspace field in the entertainment era, the collusion of image capital and visual consumption continues to create and produce a kind of subculture in the live broadcast field, which promotes the transformation of female image construction from “subject fiction” to “symbol alienation”. As a result, the female body is constantly materialized and symbolized in discipline. The construction and alienation of the image of the anchor in live broadcast conveys the changes of human society and culture, the variation of real space and virtual field, which is worthy of reflection and discussion.更多还原