【摘要】 游客对红色文化旅游地的重游意愿及行为有利于激发文化和旅游消费潜力，促进旅游地的持续稳定发展。以红色文化旅游地的游客为调研对象，从理论框架SOR（刺激-有机体-反映）路径出发，构建体验真实性、满意度与重游意愿的结构方程模型，并进行实证研究。最后基于分析结果得出实践启示，红色文化旅游地应以游客体验为着力点，促进红色文化旅游高质量发展：要深入挖掘旅游吸引物潜力，提升文化内涵增强持续发展能力；要全面强化文化氛围和文化情境的营造，唤醒游客的深层情感；要实现“文化+”模式带动产业融合发展，为游客打造沉浸式体验。更多还原

【Abstract】 The intention and behavior of tourists’ revisit to the red culture tourist destination is conducive to stimulating the culture and tourism consumptionpotential, promoting the sustainable and stable development of the tourist destination. Based on the SOR theoretical framework(stimulus-organism-response), this paper constructed a structural equation model of experience authenticity, satisfaction and revisit intention, and conducted an empirical study on the tourists in red cultural tourism destinations. Finally, the practical enlightenment is obtained based on the analysis results, tourist experience should be the focus of red culture tourism destinations and to promote the high-quality development of red culture tourism. Explore the potential of tourism attractions, enhance cultural connotation and enhance sustainable development ability. Comprehensively strengthen the construction of cultural atmosphere and cultural situation, awaken the deep emotions of tourists.Realize the "cultural plus" model to drive the integrated development of industries and create an immersive experience for tourists.更多还原