【摘要】 近年来，弹幕受到学界和业界的关注。弹幕开启大众媒介社交和社会化阅读相结合的新范式，弹幕的功能和价值给阅读推广带来启迪。在媒介融合和数字阅读背景下，图书馆要加强与新媒体融合协作，吸收和借鉴大众传媒的有益经验，让弹幕功能赋能阅读推广，提升数字阅读推广能力，以推动全民阅读和“书香中国”建设。更多还原

【Abstract】 In recent years, danmaku has attracted the attention of academia and industry. The danmaku video has opened a new paradigm of combining social media and socialized reading. The function and value of danmaku has brought enlightenment to the promotion of reading. In the context of digital reading, the library should strengthen the integration and cooperation with new media, absorb and learn from the useful experience of mass media, enable reading promotion with the function of danmaku, and improve the ability of digital reading promotion so as to promote the construction of nationwide reading and “scholarly China”.更多还原