【摘要】 现阶段是互联网高速发展的时代，健身类短视频层出不穷，逐渐呈现出新型健身传播路径。本文以sips模型为理论依据，从其共鸣·确认·参与·分享四个维度对利用短视频推广全民健身进行价值判断，分析健身短视频的传播现状，提出使用短视频推广全民健身的优化策略，旨在助力全民健身运动的高质量发展。更多还原

【Abstract】 In the era of rapid development of the Internet, short fitness videos emerge in endless streams, presenting a new fitness promotion path. This article is based on the SIPS model as a theoretical basis, and evaluates the value of using short videos to promote national fitness from four dimensions: resonance, confirmation, participation, and sharing. It analyzes the current dissemination status of fitness short videos and proposes optimization strategies for using short videos to promote national fitness, aiming to help promote the high-quality development of national fitness.更多还原