【摘要】 采用文献资料和逻辑归纳等方法，对我国健身俱乐部产业的发展阶段、产业链条与盈利模式，新冠疫情的影响及后疫情时期的发展策略进行了梳理与分析。研究认为：我国健身俱乐部产业经历了萌芽、初创、成熟和创新4个阶段，逐步形成了特有的产业链条和盈利模式；新冠疫情下出现了线上健身服务、云健身活动或竞赛以及电子商务新动向，这些新动向将持续影响后疫情时期健身俱乐部的产业链条及盈利模式。文章最后提出多方联动进行整合联合营销，逐步推进健身服务产业链延伸，探索形成线上线下融合盈利模式以及构建线上健身服务的监管体系等发展策略。更多还原

【Abstract】 Using the methods of literature review and logical analysis, this present article examines the development of China’s fitness club industry, and analyzes its industrial chain, profit model, the impact of Covid-19 and the development strategy in the post-epidemic era. The study concludes that: the development of China’s fitness club industry has undergone four stages: incubation, development, maturity and innovation, and has gradually formed a unique industrial chain and profit model; new trends of “online fitness services, cloud fitness activities or competitions, and e-commerce” have occurred as a result of Covid-19, and these new trends will continue to influence the industry chain and profit model of fitness clubs in the post-epidemic era. These new trends will continue to affect the industry chain and profit model of fitness clubs in the post-epidemic era. The article is concluded with some important development initiatives which include: gradually promoting the digital transformation of fitness industry and the construction of platforms, building an online fitness service regulatory system, and strengthening the cultivation of digital innovation talents in the fitness field.更多还原