【摘要】 当前返乡大学生通过电商模式选择饲料产业创业，面临着乡村振兴的政策机遇、返乡大学生助农创业的社会氛围机遇、国内饲料产业的发展机遇以及电商平台发展日益成熟的机遇。同时，返乡大学生饲料产业电商创业也面临着融资难度大、创业实践经验不足、饲料商品物流管理难以及电商平台上饲料商品容易陷入价格等挑战。各地区政府应多渠道加大对返乡大学生饲料电商创业项目的资金支持，高校应联合饲料企业加强对大学生饲料电商创业实践的教育和指导，饲料基地应建立电商创业项目孵化园，从园区层面提供物流配送支持，大学生创业团队应积极利用大数据技术和短视频平台，拓展饲料商品电商销售渠道。更多还原

【Abstract】 Currently,returning college students choose to start businesses in the feed industry through the e-commerce model,facing policy opportunities for rural revitalization,social atmosphere opportunities for returning college students to help agriculture and entrepreneurship,opportunities for the development of the domestic feed industry,and opportunities for the increasingly mature development of e-commerce platforms. At the same time,returning college students’ e-commerce entrepreneurship in the feed industry also faces challenges such as difficulty in financing,lack of practical experience in entrepreneurship,difficulty in logistics management of feed commodities,and easy pricing of feed commodities on e-commerce platforms. Governments in various regions should increase financial support for returning college students’ feed e-commerce entrepreneurship projects through multiple channels. Universities should collaborate with feed enterprises to strengthen education and guidance on college students’ feed e-commerce entrepreneurship practices. Within the feed base,an e-commerce entrepreneurship project incubation park should be established to provide logistics and distribution support at the park level.College student entrepreneurship teams should actively utilize big data technology and short video platforms to expand the sales channels of feed commodity e-commerce.更多还原