【摘要】 在经济全球化的背景下,中华文化只有主动占领传播阵地,才能充分发挥其优势、彰显其特色,并有效抵制海外受众对中华文化的曲解。文章围绕“文化走出去”这一时代主题,根据地方文化符号研究及传播现状,探索促进地方文化符号对外传播的有效策略,通过文化符号凸显地方文化的独特魅力,使地方文化在与各类文化互学互鉴中得到更好的保护与发展。更多还原

【Abstract】 In the context of economic globalization, Chinese culture ought to give a full play, highlight its characteristics and effectively resist the misinterpretation. Centering on the theme of cross-cultural communication, this paper explores strategies of promotion of local cultural icons by highlighting their unique charms, so that the local culture could be better protected and developed through mutual learning with various cultures.更多还原