【摘要】 在白酒包装设计中引入消费者心理,探讨影响消费者购买决策的因素,为白酒包装后续的发展提出思考与建议。以消费者心理为切入点,结合白酒包装设计案例来对酒包装进行分析,探究设计策略。将消费者心理应用在白酒包装设计中,有助于挖掘白酒包装与消费者选择行为之间的联系,促进白酒包装的发展。更多还原

【Abstract】 By introducing the theory of consumer psychology into the packaging design of liquor, discusses the factors affecting consumers’ purchase decision, and puts forward some suggestions for the development of liquor packaging.Taking consumer psychology as the starting point, this paper analyzes the liquor packaging design case and explores the design strategy.The application of consumer psychology in liquor packaging design is helpful to explore the relationship between liquor packaging and consumer choice behavior, and promote the development of liquor packaging.更多还原