【摘要】 电梯媒体已成为增速第一的户外广告媒体，且正向二三线城市扩展。贵阳市近年来经济发展较快，电梯媒体也得以迅速发展，然而其广告投放存在诸多问题。文章分析了电梯媒体触达比例最高的社区公寓电梯广告，通过对中心区域广告投放数据总结投放现状以及采用实地访问与网络问卷调查相结合的方法总结广告投放效果，尝试提出创新优化策略：深化政企联动，探索创新技术运用于广告的内容创新；加强校企合作，打造凸显贵阳文化调性的广告创意内容。更多还原

【Abstract】 Elevator media has become the outdoor advertising media with the highest growth rate, and is expanding to the second-and third-tier cities.With the rapid economic development in Guiyang in recent years, elevator media has developed rapidly.However, there are many problems in advertising.This paper analyzes the elevator advertising of the community apartment with the highest proportion of elevator media, and summarizes the status quo of the advertising through the advertising data in the central area.The effect of advertising is summarized by means of field visits and online questionnaires.Try to put forward innovative optimization strategies: deepen the linkage between government and enterprises, and explore the content innovation of innovative technology used in advertising; strengthen school enterprise cooperation to create creative advertising content that highlights Guiyang’s cultural tone.更多还原