【摘要】 旅游演艺是文旅融合发展的重要载体，沉浸体验是评价旅游演艺开发质量的重要因素。本文以《只有河南·戏剧幻城》为案例，对游客沉浸体验进行扎根分析。研究发现，旅游演艺特质和游客认同是影响游客沉浸体验形成的主要因素；游客沉浸体验包括感官沉浸、情感沉浸和思维沉浸三个维度；旅游演艺特质是影响游客认同和游客沉浸体验的基础，且游客认同在旅游演艺特质与游客沉浸体验之间起中介作用，促进了游客沉浸体验的形成。更多还原

【Abstract】 Tourism performing arts are an essential carrier of the integrated development of culture and tourism. Immersive experience is an important factor in evaluating the quality of tourism performing arts development. Using the case of Unique Henan: Land of Dramas, this study conducts a ground analysis of tourists’ immersive experience. The results show that the characteristics of tourism performing arts and tourists’ identification are the main factors affecting the formation of immersive experience. Tourists’ immersive experience comprises three dimensions: sensory immersion, emotional immersion, and cognitive immersion. The characteristics of tourism performing arts serve as the foundation for tourists’ identification and immersive experience. Tourists’ identification plays a mediating role between the characteristics of tourism performing arts and tourists’ immersive experience, promoting the formation of immersive experience.更多还原