【摘要】 伴随着互联网技术的崛起，青少年越来越多的活跃在网络空间，数字化生存已经成为普遍的现实，这给红色文化的传播带来了新的机遇与挑战。机遇主要表现在数字技术为红色文化传播提供了便捷的传播工具、多样的传播形式、丰富的沉浸式体验。挑战表现在：人人发声对青少年的复杂影响、算法信息对青少年的过度迎合、网络活动对青少年的精神侵蚀。提升红色文化在青少年中的传播效果，要有针对性地化解数字化生存带来的负面影响。一是面对人人发声的复杂影响，壮大红色文化传播主体；二是面对算法信息的过度迎合，加强红色文化主动推送；三是面对网络活动的精神侵蚀，注重红色文化融入虚拟生活。更多还原

【Abstract】 With the rise of network technology, more and more young people are active in cyberspace, and digital survival has become a universal reality. This has brought new opportunities and challenges to the spread ofred culture. The opportunities are mainly shown in that digital technology provides convenient communication tools, diversified communication forms and rich immersive experience for the spread of red culture. The challenges are shown in: the complex impact of everyone expressing their opinions on teenagers, the excessive catering of algorithm information to teenagers, and the spiritual erosion of network activities on teenagers. To enhancing the dissemination effect of red culture among young people, it is necessary to resolve the negative impact of digital survival. First, in the face of the complex impact of everyone expressing their opinions, strengthen the main body of red culture communication; Second, in the face of excessive catering to algorithm information, strengthen the active push ofred culture; Third, in the face of the spiritual erosion of network activities, emphasize the integration of red culture into virtual life.更多还原