【摘要】 由于资本在市场中常常表现出残酷性和不道德性，似乎资本与道德的矛盾不可调和，市场经济不可能是道德的。但事实并非如此，现实中许多积极承担社会责任的有道德的企业可以获得更多的收益便是证明。要形成一种道德的市场经济，市场主体要遵守“以不伤害为前提，同时兼顾自身利益和公共利益”的道德原则，不仅在交易中要公平互利，而且还要有利于或者至少不伤害利益相关者。由于企业是人格的化身，人具有理性和自律能力以及道德意识，且群体的道德意识具有传染性，因此，市场经济主体能够遵守道德原则。此外，社会舆论、宣传教育、法律法规等外部力量是市场主体遵守道德原则的外部保障。更多还原

【Abstract】 Capital unconditionally pursuing profits makes capital be cruel and immoral, therefore, it seems that capital and morality can not be reconciled, and market economy can not become a moral economy. That is not true. In reality, many moral enterprises that actively undertake social responsibility can obtain more and more long-term benefits. To form a moral market economy, the market subject is required to adhere to the principle of taking into account of his own and public interests under the premise of no injury, so as to achieve the fairness and mutual benefits of both sides of the transaction, and make the stakeholders get benefits or at least do not harm them. Because an enterprise is the embodiment of personality, the human beings have the ability of rationality and autonomy, and also have moral consciousness, and the moral consciousness of the group is infectious, so the market subject can abide by moral principles. To be specific, social consensus and psychological guidance can be adopted to cultivate the consciousness of market subjects consciously abiding by moral principles, so as to form a moral market economy. In addition, external forces such as public opinions, publicity and education, laws and regulations are the external guarantees for market subjects to abide by moral principles.更多还原