【摘要】 [目的/意义]旨在解决高校知识产权信息服务中存在的问题，为推进服务的可及性提供参考。[方法/过程]在总结现有的国家知识产权服务营销特点基础上，以IFLA国际营销奖获奖项目为研究对象，分析获奖项目的营销模式，以7Ps营销理论为指导，提出高校图书馆知识产权信息服务的营销策略。[结果/结论]高校图书馆应当从打造品牌活动、降低组织活动成本、扩大活动组织范围、增加多渠道宣传方式等四个方面贯彻营销理念，加强营销力度，开展知识产权信息服务营销推广。更多还原

【Abstract】 [Purpose/significance] The paper is to solve the problems existing in the intellectual property information service of colleges and universities,and provide reference for promoting the accessibility of services. [Method/process] On the basis of summarizing the existing marketing characteristics of national intellectual property services,taking the IFLA international marketing award winning projects as the research object,this paper analyzes the marketing model of the award-winning projects,and puts forward the marketing strategies of intellectual property information services of university libraries under the guidance of 7Ps marketing theory. [Result/conclusion] University libraries should carry out the marketing concept,strengthen the marketing efforts and carry out the marketing promotion of intellectual property information services.更多还原