【摘要】 随着城市进入品牌时代，城市品牌提升已成为城市高质量发展的重要途径。以连云港城市品牌为研究对象，分析了连云港城市品牌发展现状和存在的主要问题，提出了提升连云港城市品牌影响力的策略：政府制定明确的城市品牌战略；产业品牌和企业品牌助力城市品牌提升；以人民为中心提升城市宜居品牌；利用“一带一路”强支点提升连云港国际影响力，不断提升连云港城市品牌的影响力。更多还原

【Abstract】 With cities entering the era of branding,urban brand enhancement has become a strategic tool for high-quality urban development. Through extensive research on the urban brands of Lianyungang,this paper analyzes the current development and main problems of Lianyungang’s urban brands,and proposes strategies to enhance the brand influence:the government formulating a clear urban brands strategy;industrial and corporate brands contributing to the enhancement of urban brands;focusing on the people to enhance the livable brands of the city;using the strong fulcrum of“the Belt and Road”to enhance international influence of Lianyungang.更多还原