【摘要】 教材建设始终是教育现代化不可或缺的重要内容。公共关系学教材建设作为农林院校教材立体化建设的先行者，其意义重大，影响深远。农林院校公共关系学教材建设是课堂教学的有机载体，关系到农业人才培养，课堂教学、理论与实践相结合的有效应用。因此，立体化教材建设是解决公共关系学专业特色不突出、内容陈旧、同质化严重、编写出版质量不高的重要途径。更多还原

【Abstract】 The construction of teaching materials has always been an important part of the development of education. As the pioneer of the three-dimensional construction of teaching materials in agricultural and forestry colleges, the construction of public relations teaching materials is of great significance and far-reaching influence. The construction of public relations textbooks in agricultural and forestry colleges and universities is an organic carrier of classroom teaching, which is related to the cultivation of agricultural talents, and the effective application of classroom teaching, theory and practice. Therefore, the three-dimensional textbook construction is an important way to solve the problems of less prominent characteristics, outdated content, serious homogeneity,and low quality of compilation and publication of public relations.更多还原