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算法推荐场域主流意识形态“能见度”的遮蔽与突围

Covering and Breakthrough of the Mainstream Ideology Visibility in the Field of Algorithm Recommendation

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【作者】 张林

【Author】 ZHANG Lin;School of Marxism, University of Electronic Science and Technology of China;

【机构】 电子科技大学马克思主义学院

【摘要】 主流意识形态“能见度”的提升是实现主流意识形态权力再生产和权力社会化的重要前提。算法推荐不仅带来了“国家—媒介—个人”信息权力关系的变迁与重组,而且重塑了社会信息能见度分配的底层逻辑。在算法推荐场域,主流意识形态“能见度”在可见空间、议题设置、话语叙事和价值引领等方面面临着多重遮蔽。要在解蔽中实现视觉突围,既要做到技术“收编”和议题“破圈”,以高效的算法赋能和共情的议题设置来提升主流意识形态的视觉覆盖面和视觉冲击力,又要做到流量“扩容”和算法“向善”,以鲜活的话语议题和高势位的价值引领提升主流意识形态的视觉吸引力和视觉引领力。

【Abstract】 The improvement of mainstream ideology visibility is an important prerequisite for realizing the reproduction and socialization of power of mainstream ideology. Algorithm recommendation not only brings the transformation and restructuring of nation-media-individual information power relationship, but also reshapes the underlying logic of social information visibility distribution. In the field of algorithm recommendation, the mainstream ideology visibility faces multiple covering in terms of visible space, issue setting, discourse narrative and value leading. In order to achieve visual breakthrough in the process of uncovering, it is necessary to achieve technology incorporation and breaking circle of issues, and enhance the visual coverage and impact of mainstream ideology with efficient algorithm empowerment and empatheticissue setting. In addition, it is necessary to achieve the traffic expansion and algorithm for good, and improve the visual appeal and visual leading power of mainstream ideology with vivid discourse issues and high-potential value leading.

【基金】 国家社科基金青年项目“智能算法推荐的意识形态风险治理研究”(编号:21CKS058)
  • 【文献出处】 内蒙古社会科学 ,Inner Mongolia Social Sciences , 编辑部邮箱 ,2023年04期
  • 【分类号】D64
  • 【下载频次】92
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