【摘要】 2023年是毛泽东同志题词“向雷锋同志学习”60周年，雷锋作为道德榜样得以传承的原因在于其符号化抽象和媒介动员的深入发展。本文采用新闻话语分析方法，运用LIWC量化文本工具对《人民日报》相关评论进行抽样，分析雷锋精神的媒介动员与铸牢中华民族共同体意识的关联。研究发现，在文本层面，雷锋精神的符号建构与意义生产是各民族共同传承中华优秀传统文化、共同发展先进时代文化的过程。不断丰富和发展的雷锋精神成为中华民族共有精神家园的重要组成部分，也内在契合于各民族共有的公共关怀——社会主义核心价值观。话语实践层面，雷锋精神的媒介动员以共意性宏动员为主线，有利于最广泛地凝聚各族人民共识。随着动员机制变迁，动员重心从增强对党和国家的政治认同逐渐偏向于增强共享文化符号的认同。社会实践层面，雷锋精神的发展过程及其媒介动员的变化趋势反映了党和国家意识形态教育和宣传工作的要求，有利于中华民族共同体意识政治基石的稳固。更多还原

【Abstract】 The reason why Lei Feng continues to be a moral model in China lies in his symbolic abstraction and media mobilization. This article conducts a sampling analysis of the news comments about Lei Feng spirit in the People’s Daily. The study mainly adopts Norman Fairclough’s three-dimensional discourse analysis method of “text —discourse practice — social practice”. At the same time,it also uses the quantitative text tool LIWC( Linguistic Inquiry and Word Count) combined with its Simplified Chinese dictionary to conduct statistics on word frequency and sentiment.The study found that at the textual level,before 1978,the highly abstract and concise “Lei Feng Spirit ” had not yet been formed. Later,through metaphors such as “screw”,Lei Feng was gradually abstracted into a cultural-moral symbol,and this is the reason why Lei Feng spirit has been enriched over time. After that,Lei Feng spirit further developed in the practice of communication,interaction,and integration among people of all ethnic groups,and its significance over time continued to be enriched. The core of values it creates is in line with the construction of the socialist core value system,and becomes an important part of the shared spiritual home of the Chinese nation. At the level of discourse practice,over the past 60years,the media mobilization of Lei Feng spirit has been mainly consensual macro-mobilization,which is conducive to the broad gathering of consensus.In different periods,the mobilization mechanism concerning Lei Feng spirit has had some changes,and the emotions mobilized are also different.However,inter-textual discourse practice strategies basically run through all the process of media mobilization. At the level of social practice,the number of media mobilization reports on Lei Feng spirit has fluctuated over the years,and the focus of interpretation also has had its own characteristics,but they have all changed with the focus of the party and the country’s ideological education and publicity work. The spirit of Lei Feng has always be conducive to the stability and unity of the nation,and the consolidation of the national community and the deepening of political identity are the political cornerstones for forging a strong sense of community for the Chinese nation.Lei Feng spirit has been enriched and developed in debates in different eras,cooperating effectively with the ideological education and publicity work of the party and the country. In addition,its media mobilization has also continued,playing an important role in gathering consensus among people of all ethnic groups and enhancing political and cultural identity. However,one should keep this in mind: the publicity and education by role models should maintain an objective and down-to-earth attitude. Artificially deifying role models and overemphasizing the infinite power of role models may lead to a lack of trust in the targets of mobilization,and using discourse strategies such as negation to develop arguments can only be “self-talk． ”Therefore,we should recognize the limitations of role model education,promote role models in a plain manner,and avoid arbitrary interpretations of role models.更多还原