【摘要】 文章引入感知距离作为前置因素，通过多维度辨析以明确这一构念的内涵，随后从代际差异视角构建理论模型，对比分析不同个体特质的游客行为意愿产生机制，深度解析距离的二律背反定律。研究结果表明：（1）感知距离对青年组、壮年组游客行为意愿产生倒U形曲线影响，而实年组游客则不具备上述曲线效应；（2）感知距离对不同代际游客感知价值均产生倒U形曲线影响；（3）游客感知价值在感知距离和游客行为意愿之间发挥中介作用；（4）地方依恋能够调节感知距离对游客行为意愿的影响；（5）地方依恋在主效应中的调节作用通过游客感知价值的中介作用传导。研究所得结论能够进一步提高旅游者目的地决策模型的预测力和科学性，为全球化背景下不同代际游客的出游意愿和动机分析提供了新的解释，也为旅游目的地营销人员针对感知距离的精准营销措施的设计给予了决策参考和方法指导。更多还原

【Abstract】 Distance is an important factor for exploring patterns of tourist behavior, and it is also a major variable influencing many kinds of human spatial behavior. Regarding the effect of distance on tourist behavior, the desire to obtain the best aesthetic experience leads tourists to undertake specific distance-related actions to continuously stimulate the generation of positive aesthetic emotions. However, in existing research on tourism psychology and behavior, distance is often treated as a simplified constraint of physical distance. When fully considering the utility of“resistance,”the possible positive effects of distance on the formation of tourists’ travel motives and the selection of specific destinations have been neglected. Thus, the inherent evolutionary laws of the dynamic system have not yet been revealed. The simplified physical distance is difficult to use as an independent variable to explain why tourists show specific behavior intentions. In addition, from the perspective of tourism marketing,because of insufficient analysis of the mechanisms underlying the effects of distance, tourism companies and destination marketing agencies cannot undertake precise marketing related to the element of distance.On the basis of this background, the current study introduces cognitive distance into a tourism research framework. In addition to focusing on relevant information about physical distance, the current study also focuses on social distance, cultural distance, and psychological distance. Multi-dimensional comprehensive consideration of tourists’ subjective perception of distance may be helpful for systematically testing and improving the dynamic mechanisms of the effects of distance on tourists’ behavior intentions. The results revealed the following findings. First, for young and middle-aged tourists,cognitive distance has an inverted U-shaped curve effect on tourists’ behavior intention, while the analysis of the real-year group of tourists did not exhibit the above-mentioned curve effect. Second, the perceived distance had an inverted U-shaped curve influence on tourists’ perceived value for different generations. Third, tourists’ perceived value was found to play an intermediary role between cognitive distance and tourists’ behavior intention. Fourth, place attachment can change the influence of cognitive distance on tourists’ behavior intention. Fifth, the moderating effect of place attachment on the main effect is conducted through the mediating effect of tourists’ perceived value. The current findings suggest new explanations for tourists’ behavior intention and motivation analysis of tourists of different generations in the globalized mobile era, and they can also provide a decision-making reference and methodological guidance for the design of precision marketing measures involving perceived distance for tourism destination marketers.更多还原