【摘要】 本文以敦煌壁画色彩为研究对象，以敦煌壁画色彩的国潮风设计应用为研究内容，通过梳理敦煌壁画色彩的色彩脉络，挖掘敦煌壁画色彩文化内涵，借助调查问卷的形式收集归纳社会大众对国潮风文创的审美偏好，基于问卷结果，进行数据分析，总结现代消费人群的色彩审美规律，探究敦煌壁画色彩在国潮风文创产品中的融合方法，并提出更优化的文创产品设计策略。更多还原

【Abstract】 This paper takes the color of Dunhuang mural paintings as the research object and the design and application of the guochao of t he color of Dunhuang mural paintings as the research content. By sorting out the color context of the color of Dunhuang mural paintings and digging out the cultural connotation of the color of Dunhuang mural paintings, this paper collects and summarizes the aesthetic preference of the public for the cultural creation of the national tide style with the help of questionnaires, and conducts data analysis based on the questionnaire results. This paper summarizes the color aesthetic law of modern consumers, probes into the blending method of Dunhuang mural colors in guochao cultural and creative products, and puts forward more optimized design strategies for cultural and creative products.更多还原