【摘要】 红色文化是在革命战争年代由中国共产党人、先进分子和人民群众共同创造并极具中国特色的先进文化，蕴含着丰富的革命精神和厚重的历史文化内涵。红色文化作为重要的主流意识形态主体，连接着党领导中国人民的奋斗历史与当代实践。当前，算法推荐已主宰互联网信息传播，红色文化与算法推荐融合过程中面临着部分用户易误解被碎片化的红色文化内容、部分平台削减红色文化内容传播占比、部分群体难以跳出网络舒适圈而忽视红色文化内容等现实困境。为实现红色文化全媒体、全范围的传播，亟需借力新的传播生态，发挥算法推荐的赋能作用，通过有效整合优质内容、高质量传播红色文化以及重构红色文化话语权，为红色文化创建良好的舆论环境。更多还原

【Abstract】 Red culture is an advanced culture with Chinese characteristics created by the Chinese Communists, advanced personnel and the masses during the revolutionary war years, and contains a rich revolutionary spirit and heavy historical and cultural connotations. As an important mainstream ideological subject, the red culture connects the struggle history and contemporary practice of the Chinese people led by the CPC. At present, algorithmic recommendation has dominated the dissemination of information on the Internet, the integration process of red culture and algorithmic recommendations also faces practical difficulties such as some users easily misunderstood by fragmented red cultural content, some platforms reducing the proportion of red cultural content dissemination, and some groups finding it difficult to break out of the online comfort zone and ignore red cultural content. In order to achieve the full-media and comprehensive dissemination of red culture, it is urgent to make use of the new communication ecology and the empowering role of algorithmic recommendations to create a favourable public opinion environment for red culture by effectively integrating high-quality content, high-quality dissemination of red culture and reconstructing the discourse of the red culture.更多还原