【摘要】 随着经济和社会的发展，文化因素在旅游景观中的作用和影响日益扩大，使得旅游景观设计逐渐成为一种文化创意活动.旅游景观的文化创意既是一种文化创新过程，也是一种形态演变过程.从内容上看，旅游景观文化创意包含文化主题凝练、审美情趣展示、艺术形象呈现、图案色彩渲染、环境氛围营造等多方面的内容.从方法上看，只有通过景观形象塑造、背景环境依托、科技特效融汇、文化内涵呈现和文化场景构建等手法，才能实现文化创意由无形到有形，由抽象到具象的形态转变，真实具体的展示和呈现在旅游者面前，供旅游者欣赏和解读.研究和探讨旅游景观设计中的文化创意，无论对于丰富旅游景观的文化内涵，还是对于提升旅游景观欣赏的质量均具有重要的意义和价值.更多还原

【Abstract】 With the development of economy and society, the role and influence of cultural factors in tourism landscape are expanding day by day, which makes tourism landscape design gradually become a cultural creative activity. The cultural creativity of tourism landscape is not only a process of cultural innovation, but also a process of morphological evolution. From the perspective of content, tourism landscape cultural creativity includes many aspects, such as concise cultural theme, aesthetic taste display, artistic image presentation, pattern color rendering, environmental atmosphere creation and so on. From the perspective of methods, only through landscape image shaping method, background environment relying method, cultural scene construction method, background environment relying method and scientific and technological special effects integration method, can we realize the transformation of cultural creativity from intangible to tangible, from abstract to concrete, real and concrete display and present in front of tourists for appreciation and interpretation. To study and discuss the cultural creativity in tourism landscape design is of great significance and value not only for enriching the cultural connotation of tourism landscape, but also for improving the quality of tourism landscape appreciation.更多还原