【摘要】 移动互联时代，学术期刊的信息传播深受“碎片化”传播影响，在传播路径、载体形式、信息呈现方式、推广和营销策略方面独具特色。要解决学术期刊“碎片化”传播中出现的问题，应当从重视新媒体运用，积极开展集约化专业化合作，创新“碎片化”传播思路，重视期刊自身品牌建设着手。更多还原

【Abstract】 In the era of mobile Internet, the information dissemination of academic journals is deeply influenced by “fragmented” communication, and has its own characteristics in communication path, carrier form, information presentation, promotion and marketing strategy.In order to solve the problems in the “fragmented” communication of academic journals, we should pay attention to the use of new media, actively carry out intensive professional cooperation, innovate the ideas of “fragmented” communication, and attach importance to the brand construction of journals themselves.更多还原