【摘要】 目的：在乡村振兴战略中传统村落保护发展愈加重要的时代背景下，研究乡村文旅领域的主要研究方向、发展趋势以及研究热点。方法：以传统村落文旅为研究主题，对近30年的文献进行了总结归纳，采用以文献为主的科学计量分析方法进行时序分析。结果：发现其研究热度与国家经济发展高度一致，同时其文化资源的保护利用在研究中日益受到重视。结论：随着现代社会生活方式的转变，可以预测文旅融合数字化、智能化在促进传统村落文旅发展上有很大的研究前景。更多还原

【Abstract】 Objective: In the rural revitalization strategy, the protection and development of traditional villages is becoming more and more important,the work aims to study the main research directions, development trends and research hotspots in the field of rural culture and tourism. Methods:Taking the cultural travel of traditional villages as the research topic, this paper summarizes the literature in the past 30 years, and adopts the scientific econometric analysis method mainly based on literature to conduct time sequence analysis. Results: It is found that the research heat is highly consistent with the national economic development, and the protection and utilization of its cultural resources are increasingly paid attention to in the research. Conclusion: With the change of life style in modern society, it can be predicted that digitalization and intelligentization of cultural and tourism integration will have great research prospects in promoting the development of cultural and tourism in traditional villages.更多还原