【摘要】 专业文化作为专业的灵魂，在专业建设、人才培养等方面有重要的引领和促进作用。专业文化能够提升专业的品质和竞争力，帮助专业在培养目标的制定、师资队伍的建设和专业内涵式发展中指明方面；在人才培养方面，能够引导学生树立正确的价值观，增强学生专业认同感和自信心，形成良好的行为准则。专业品牌文化活动，作为专业文化的载体，能够从德智体美劳五个方面推进“五育”融合育人，促进人才的全面发展。专业文化建设的层次与品位直接影响着专业的声誉和培养人才的品质，因此应重视专业文化的建设，形成专业独有的灵魂。更多还原

【Abstract】 As the soul of the profession, professional culture plays an important role in leading and promoting the construction of the profession and the cultivation of talents. Professional culture can improve the quality and competitiveness of the major, and help the major to point out aspects in the formulation of training objectives, the construction of teaching staff and the connotative development of the major. In the aspect of talent training, it can guide students to erect correct values, enhance students’ professional identity and self-confidence, and form a good code of conduct. Professional brand cultural activities, as the carrier of professional culture, can integrate education from the five aspects of morality, intelligence, body, beauty and labor, and promote the all-round development of talents. The level and grade of the construction of professional culture directly affect the reputation of the profession and the quality of cultivating talents, so we should pay attention to the construction of professional culture and form the unique soul of the profession.更多还原