【摘要】 基于奉节县脐橙产业的调查研究，总结了脐橙产业转型中的数字化实践经验，分析了转型过程中的难点，并提出了解决措施。结果表明：奉节脐橙产业运用大数据、物联网、云计算等数字技术在脐橙的生产、管理、销售等全过程开展了数字化行动，带动了当地脐橙产业的标准化、专业化、规模化、智能化发展；在推进数字化过程中，奉节县面临着数字化人才缺乏、资金投入不足、各主体协作不充分以及创新乏力等问题，亟需从完善政策体系、培养复合型人才、调整财政投入、促进科研创新以及强化新型农业经营主体等方面推进脐橙产业数字化提档升级。更多还原

【Abstract】 Based on the investigation and research of navel orange industry in Fengjie County, the digital practice in the transformation of navel orange industry was summarized. The difficulties in the process of digital transformation were analyzed,and the corresponding solution measures were proposed. The result show that Fengjie navel orange industry has used big data,Internet of Things, cloud computing and other digital technology to carry out digitization in the whole process of production,management and sales of navel oranges, which has driven the standardization, specialization, scale and intelligent development of navel orange industry. At the same time, it also faces problems such as lack of digital talents, insufficient financial investment,insufficient collaboration among various subjects and weak innovation. Therefore, it is urgent to improve the policy system,cultivate compound talents, adjust financial investment, promote scientific research and innovation, and strengthen new agricultural business entities to promote the digital upgrading of navel orange industry.更多还原