【摘要】 大数据技术推动图书馆智慧化水平发展，拓展图书馆知识服务内容，提升图书馆数据价值。论文通过对图书馆年度数据报告、数据画像，信息可视化展示平台等数据营销服务及决策支持、服务预警、知识发现等数据决策应用进行分析，发现当前图书馆在数据利用方面存在数据营销广度不够、数据分析深度不足、数据决策力度欠缺等问题，围绕如何做好数据营销、数据治理和数据馆员培养等方面为图书馆发展赋能提供建议。更多还原

【Abstract】 Big data technology promotes the intelligent development of libraries, expands the knowledge service content of libraries, and improves the value of library data. Through the library annual data report, data portrait,information visualization display platform and other data marketing services and decision support, service early warning,knowledge discovery and other data decision applications are analyzed. It is found that the current library has some problems in data utilization, such as insufficient breadth of data marketing, insufficient depth of data analysis and insufficient strength of data decision-making. This paper provides suggestions for the development of library from the aspects of how to do well in data marketing, data governance and data librarian training.更多还原