【摘要】 党报党刊是党的意识形态工作的主阵地，发行工作是党媒实现传播价值的主要环节，也是党媒落实意识形态工作责任制的直接手段。党的机关报如何科学有效地发行是我党百年新闻实践中面临的深层难题之一。在延安时期中共局部执政建设新民主主义社会的“实验”中，《解放日报》作为稀缺的政治资源，以中央集中领导、控量精准配给、多元融合发行和组织化传阅推广的发行策略，构建了“以内为主、由内及外逐层扩散”的发行体系，与当时高度政治化和高度组织化的社会相互构建，使《解放日报》以仅约七千份的印刷量，成为新民主主义时期最有战斗力的思想武器。这种让每份报纸传播效果最大化的发行理念，充分发挥技术和组织叠加优势，是全媒体时代突破党报发行现实困境、巩固壮大奋进新时代主流思想舆论的主要路径。更多还原

【Abstract】 Party newspapers are the main battlefield of the Party’s ideological work, and distribution work is the main link for the Party media to achieve dissemination value, and it is also a direct means for the Party media to implement the responsibility system for ideological work. How to scientifically and effectively distribute party organ newspapers is one of the deep-seated challenges faced by the CPC in its century long news practice. In the “experiment” of the construction of a new democratic society under the partial governance of the CPC during the Yan’an period, the Liberation Daily, as a scarce political resource, constructed a distribution system with a centralized leadership from the central government, precise allocation of quantity, diversified integration of distribution, and organized circulation and promotion. It was mutually constructed with the highly politicized and organized society at that time, making the Liberation Daily the most powerful ideological weapon, with a printing volume of only about 7000 copies. This distribution concept that maximizes the dissemination effect of each newspaper and fully leverages the advantages of technology and organization is the main path to break through the practical difficulties of party newspaper distribution in the era of all media, consolidate and strengthen the mainstream ideological and public opinion of the new era.更多还原