【摘要】 中国咖啡行业竞争加剧，消费提质升级迫在眉睫，影响消费提质的关键因素之一在于咖啡服务的整体体验。本研究以某咖啡品牌为案例，将服务设计理念引入咖啡店空间设计项目的前期研究过程中，运用服务设计的流程和方法，挖掘利益相关者对于咖啡店空间及服务的体验需求、归纳痛点及设计机会点，输出切实有效的空间设计策略，结合策略输出符合利益相关者需求的咖啡店空间设计方案进行实践。通过空间体验与服务体验的双升级，有效实现消费提质，以期为我国咖啡行业升级背景下的咖啡店空间及服务设计提供参考与借鉴。更多还原

【Abstract】 The upgrading of consumption quality is imminent, given the severe rivalry in China’s coffee business. And the key to boosting consumption quality is the overall experience of coffee services. This study takes a coffee brand as a case study, introduces the service design concept into the preliminary research process of the coffee shop space design project, and employs the process and method of service design to explore stakeholders’ experience needs for coffee shop space and service, summarize pain points, and design opportunities, and output scientific and effective space design strategies. Combine the strategy to promote the final output with the implementation of the coffee shop’s space design plan that satisfies stakeholder requirements. Through double improvement of space experience and service experience, consumption quality is effectively upgraded, so as to provide reference for coffee shop space design and service design against the background of upgrading China’s coffee industry.更多还原