【摘要】 在国际间互动不确定性增强的情形下，如何加强产业链自主安全？中国外向型企业如何筹谋后疫情时代发展，出路何在？基于中国制造企业典型案例，运用模糊集定性比较分析法（fsQCA），考察技术创新与其他资源匹配视角下的中国制造企业海外产品品质提升路径。实证结果显示：技术创新是企业实现产品高品质的必需要素，是企业改变产品在全球价值链中的位势、融入全球价值网络的关键；研发投入与企业有限资源的匹配程度会影响产品质量提升的可能与路径；企业年龄优势差异下的产品品质标签——品牌价值存在明显不同，经营越久、年龄优势越明显的企业，越能通过一些可见的质量标签传递产品品质承诺信息，来改变、重构现有产品的信息环境，进而影响客户的品牌信念与购买意向。更多还原

【Abstract】 Under the situation of increasing uncertainty in international interaction,how to strengthen the independent security of industrial chains? How can Chinese export-oriented enterprises plan for development in the post-epidemic era,and what is the way out? Based on the typical cases of listed companies,using the fuzzy-set qualitative comparative analysis method(fsQCA),to explore the ways which improve the quality of overseas products of Chinese manufacturing enterprises,from the perspective of technology innovation and other resources matching.The study found that: Technological innovation is an essential element for enterprises to achieve high quality of overseas products,and it is the key for enterprises to change the position of products in the global value chain and integrate into the global value network; The matching degree between r&d investment and enterprise limited resources will affect the possibility and path of product quality improvement; The product quality label —brand value has obvious difference under the age advantage difference of the enterprise.Run the longer,the advantages of age more obvious,the enterprise more can by some visible quality label to pass on the product quality commitment message,to change or redesign the existing products information environment,this will affect the customer’s brand faith and purchase intention.更多还原