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计划行为理论在旅游研究中的应用回顾
Review on the Application of Theory of The Planned Behavior in Tourism Research
【摘要】 计划行为理论对个人行为意向的选择具有良好的解释和预测能力,近年来在旅游研究中的应用也越来越多。文章以计划行为理论和旅游为关键词,检索了中国知网和Web of Science共440篇文献,运用VOSviewer 1.6.11对文献的关键词与聚类特征进行了统计分析,讨论计划行为理论的发展演进,回顾了国内外计划行为理论模型在旅游研究中的应用,分析了国内外计划行为理论模型在旅游研究中的研究方法。研究发现:计划行为理论作为旅游研究领域的重要理论之一,在旅游研究中具有良好的解释力;学者在运用该理论时,应当兼顾三大维度的范畴以及变量间的相互关系;计划行为理论具有良好的拓展性,采用新的方法或变量可能导致结果的不可靠,改进该理论时应当形成相对一致的研究范式。文章提出了计划行为理论的应用方式,为旅游研究的拓展提供了参考。
【Abstract】 The Theory of Planned Behavior(TPB) has a good ability to explain and predict the choice of individual behavior intentions, and it has been increasingly applied in tourism research. In this paper, using “the theory of planned behavior” and “tourism” as keywords, a total of 440 papers from CNKI and web of science were searched, and VOSviewer1.6.11 was used to conduct statistical analysis on the keywords and clustering characteristics of the papers. The application of domestic and foreign theoretical models of planned behavior in tourism research is reviewed, and the research methods of domestic and foreign theoretical models of planned behavior in tourism research are analyzed. The research found that: The theory of planned behavior, as one of the important theories in the field of tourism research, has good explanatory power in tourism research; Scholars should take into account the categories of the three dimensions and the interaction between variables when using the theory; The theory of planned behavior can be extended; however, the use of new methods or variables need to be tested and validated. When extending the theory, a relatively consistent research paradigm should be formed. This paper puts forward the application mode of planned behavior theory, which provides a reference for the expansion of tourism research.
【Key words】 The Theory of Planned Behavior(TPB); tourism; literature review; statistical analysis;
- 【文献出处】 旅游论坛 ,Tourism Forum , 编辑部邮箱 ,2023年06期
- 【分类号】F713.55;F590
- 【下载频次】117