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电子商务通识实践教学探索

Exploration of Practical Teaching in E-Commerce General Education

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【作者】 师严明李玉峰张少翃

【Author】 SHI Yanming;LI Yufeng;ZHANG Shaohong;Basic experiment and Practice Training Center, South China Agricultural University;

【通讯作者】 李玉峰;

【机构】 华南农业大学基础实验与实践训练中心

【摘要】 跨学科通识性教育,将为“新农科”背景下复合创新型人才培养提供重要支撑。随着农村电商的快速发展,电商人才的紧缺问题日益凸显。以华南农业大学管理通识训练课程建设为契机,开展电子商务实践训练教学探索。针对课程特点和学情分析,从提供线上辅助资源平台,构建实践教学系统和设计实践教学方案等环节,实施教学改革并取得一定成效,为农林类院校开展“新农科”人才培养过程中的通识实践课程建设提供经验参考。

【Abstract】 Interdisciplinary general education will provide important support for the cultivation of composite innovative talents under the background of “new agricultural science”. With the rapid development of rural e-commerce, the shortage of e-commerce talent has become increasingly prominent. Taking the construction of general management training course as an opportunity, we carry out e-commerce practice training teaching exploration. Based on the characteristics of the course and the analysis of the learning situation, we have implemented teaching reforms and achieved certain results by providing online auxiliary resource platforms, constructing practical teaching systems, and designing practical teaching plans. This will provide experience and reference for the construction of general practice courses in the process of cultivating “new agricultural science” talents in agricultural and forestry universities.

【关键词】 通识教育电子商务实践训练
【Key words】 general educatione-commercepractical training
【基金】 华南农业大学2021年度校级质量工程建设项目(zlgc21011);华南农业大学2021年度校级质量工程建设项目(zlgc21016)
  • 【文献出处】 广东轻工职业技术学院学报 ,Journal of Guangdong Industry Polytechnic , 编辑部邮箱 ,2023年05期
  • 【分类号】G642;F713.36-4
  • 【下载频次】2
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