【摘要】 公益海报是表达公益理念的重要载体,更是视觉传达设计的重要领域之一。它既可以满足人们对精神生活的追求,也可以宣扬社会公序良俗,构建良好的社会秩序,进而提升公民道德意识；还可以促进公民审美情趣的提升与发展。但目前中国公益海报在发展上仍存在缺乏创意点、内容脱离生活、同质化严重、相关企业、部门的制约和束缚等问题。为了设计出对受众更具吸引力的公益海报作品,文章为公益海报设计提出了5条设计原则,分别为：清晰、简洁的内容表达；整体性的视觉表现；针对目标受众；强烈的情感诉求；多媒体渠道的展示和多元化表达的尝试。更多还原

【Abstract】 Public welfare poster is an important carrier to express public welfare concept, and it is one of the important fields of visual communication design. It can not only satisfy people’s pursuit of spiritual life, but also promote social public order and good customs, build a good social order,and then enhance citizens’ moral consciousness. It can also promote the enhancement and development of citizens’ aesthetic taste. However, at present, there are still some problems in the development of China’s public welfare posters, such as lack of creativity, content divorced from life, serious homogenization, restrictions and constraints of relevant enterprises and departments. In order to design public welfare poster works that are more attractive to the audience, this paper puts forward five design principles for public welfare poster design, which are: Clear and concise content expression;the overall visual performance; Target audience; strong emotional appeal;Display of multimedia channels and attempt of diversified expression.更多还原