数字化赋能乡村旅游发展研究

【摘要】 随着数字化时代的进一步发展，数字化赋能为乡村旅游发展提供了更多的机会。《中华人民共和国国民经济和社会发展第十四个五年规划和2035年远景目标纲要》提出“加快推进数字乡村建设”，2022年中央一号文件强调“大力推进数字乡村建设”。数字化赋能对乡村旅游的发展，主要体现在它不仅能够大力推进数字乡村建设，而且可以提高行业门槛、改善出行体验，增强旅游便利性和完善从业者服务水平等。同时，数字化赋能在乡村旅游发展中也存在的一些挑战，例如人才匮乏、数据信息不对称等问题。该研究指出想要更好地实现数字化赋能带来的发展机遇，对口企业需要积极拥抱数字化赋能，提高人才培养和技术创新水平，加强与相关领域的合作与交流，共同推动乡村旅游健康、可持续发展。更多还原

【Abstract】 With the further development of the digital age, digital empowerment provides more opportunities for the development of rural tourism. The outline of the 14th Five-year Plan and the long-term goal of 2035 put forward "speeding up the construction of digital countryside", and the No. 1 document of the Central Committee in 2022 emphasized "vigorously promoting the construction of digital countryside". The development of digitally-empowered rural tourism is mainly reflected in that it can not only vigorously promote the construction of digital countryside, but also raise the industry threshold, improve travel experience, enhance tourism convenience and improve the service level of practitioners. At the same time, there are also some challenges in the development of rural tourism, such as lack of talents, asymmetry of data and information and so on. This study points out that in order to better realize the development opportunities brought by digital empowerment, counterpart enterprises need to actively embrace digital empowerment, improve the level of personnel training and technological innovation, strengthen cooperation and exchanges with related fields, and jointly promote the healthy and sustainable development of rural tourism.更多还原