【摘要】 随着我国乡村振兴战略的实施以及对文化振兴的重视，乡村文化及乡村文创品牌的建设迎来了空前的发展机会，根据乡村文化这个核心打造的乡村文创品牌变为乡村振兴的关键环节之一。本研究从乡村文创品牌营造的价值和其中的不足着手，调查乡村文创品牌营造的依据及路径，以创建乡村文创品牌为动力，促进农村经济、文化的发展，以文创品牌赋能，促进实现乡村振兴的战略发展目标。更多还原

【Abstract】 With the implementation and promotion of China’s rural revitalization strategy and the emphasis on cultural revitalization, the construction of rural culture and rural cultural and creative brands has ushered in unprecedented development opportunities. Rural cultural and creative brands created based on rural culture as the core has become one of the key links in rural revitalization. This study starts with the value and shortcomings of rural cultural and creative brand creation, investigates the basis and path of rural cultural and creative brand creation, takes creating rural cultural and creative brands as the driving force, promotes the development of rural economy and culture, empowers cultural and creative brands, and promotes the strategic development goal of rural revitalization.更多还原