【摘要】 老字号是历史发展过程中伴随中国文化发展出现的结晶，承载着中国深厚的工商文化底蕴。山东作为儒家文化的发源地，山东老字号受儒家文化影响至深，有着深厚的鲁商精益求精的工匠精神和诚实守信的经营观念。山东老字号中餐饮类占的比重很大，是齐鲁饮食文化的重要载体和宝贵遗产，承载着山东人美好的回忆。本文以山东济南聚丰德餐饮老字号为例，通过对老字号餐饮品牌发展存在的问题进行分析，针对性地提出山东省老字号餐饮品牌保护传承、创新发展的建议，以期实现老字号品牌的振兴。更多还原

【Abstract】 Time-honored brands are the crystallization of the development of Chinese culture in the process of historical development that carry profound industrial and commercial value. As the birthplace of Confucian culture, time-honored brands of Shandong Province reflect the craftsmanship spirit of local merchants under the influence of Confucian culture and the management concept of honesty and trustworthiness. As most of these brands belong to the catering industry, they are also the important carrier and precious heritage of Shandong food culture that hold the beautiful memories of Shandong people.Taking Jufengde, a time-honored catering brand in Jinan, Shandong Province as an example, this paper first analyzes the problems existing in the development of such brands before suggesting measures regarding their protection, inheritance, innovation and development to realize their eventual rejuvenation.更多还原