【摘要】 目的 针对运用唐朝传统服饰纹样进行文化产品创新设计的过程中，设计者难以客观、有效地对其源文化实现表征与转化，导致所设计的产品脱离纹样原本蕴含的语义内涵与时代特征的问题，提出一种可拓语义与模糊评价相融合的传统纹样创意产品设计方法。方法 以陵阳公样为例，在前期策划阶段，通过梳理陵阳公样的源文化，以可拓原理对其语义进行分析，将优选得到的特征词汇进行综合图解语义评估，结合可拓变换重构理论构建图解语义集；在后期评估阶段，可视化形态意象特征并应用于文化创意产品设计中，融合用户需求进行设计方案的满意度评价。结论 融合可拓语义与模糊评价的方法具有一定的可行性与合理性，可以为传统纹样的创新转化及应用提供方法支持。更多还原

【Abstract】 The work aims to put forward a creative product design method of traditional patterns that integrates extension semantics and fuzzy evaluation to solve the problem that it is difficult for designers to objectively and effectively represent and transform the original culture in the process of innovative design of cultural products by traditional clothing patterns in the Tang Dynasty, causing the deviation of product design from the semantic connotation and characteristics of the times originally contained in the patterns. With Lingyang patterns as an example, in the early planning stage, the source culture of Lingyang patterns was sorted out, and the corresponding semantics were analyzed based on extension principle. The optimized characteristic words were evaluated comprehensively by graphic semantics, and the graphic semantic set was constructed by combining extension transformation and reconstruction theory. In the later evaluation stage,the visual morphological image characteristics were applied to the design of cultural and creative products, and the satisfaction evaluation of design schemes was carried out by integrating user needs. The method of integrating extension semantics and fuzzy evaluation has certain feasibility and rationality and can provide method support for innovative transformation and application of traditional patterns.更多还原