【摘要】 挖掘媒体报道和网民对于云南大象北移事件的态度倾向和主要观点，探索网民或社会公众保护野生动物的法律意识和科普教育的程度，通过研究发现适合引导野生动物保护舆情的网络平台。以云南大象北移事件网络舆情为对象，利用数据获取工具，采用情感分析、聚类分析和社会网络分析，分析舆论发展状况。研究发现网络舆情数据主要聚集于哔哩哔哩、新闻媒体和微信3个平台，可作为未来舆情引导的主要平台；《生物多样性公约》缔约方大会第十五次会议的召开使舆情情感出现反转，对舆情的引导发挥了重要作用；公众野生动物保护法律意识薄弱，政府相关部门科普教育力度不足；野生动物保护舆情网络传播能力有待加强。基于研究结果，对野生动物保护和舆情引导提出建议。更多还原

【Abstract】 This paper excavates the attitude tendency and main views of media reports and netizens on the event of elephants’ northward movement in Yunnan Province, explores the legal awareness of wildlife protection and the degree of popular science education of netizens or the public, in order to find a network platform suitable for public opinion guidance of wildlife protection. The public opinion on the event of elephants’ northward movement in Yunnan Province is taken as the research object. Research data acquired through data crawling tool and the public opinion are analyzed from the perspectives of emotion analysis,cluster analysis and social network analysis, in order to explore the development of public opinion.The research results show that online public opinion data are mainly gathered on three platforms, which can be used as the main platform for public opinion guidance in the future. The convening of the COP15conference reversed public opinion and played an important role in guiding public opinion. The public’s awareness of wildlife protection laws is weakand efforts of relevant government departments are insufficient in science popularization education; therefore, it is necessary to strengthen the network communication capacity of public opinion on wildlife protection. Based on the research results, we put forward suggestions on wildlife protection and public opinion guidance.更多还原